To me, there were always three candy bars that were the backbone to all other candy bars. They are as follows, in this order:
Three Musketeers
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Milky Way
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Snickers
The Three Musketeers bar was the most basic, aside from just chocolate, having a nice creamy nougat center surrounded in delicious milk chocolate. The Milky Way bar is basically a Three Musketeers upgrade with the addition of caramel. And finally, the Snickers Bar brings it to another level by throwing in some nutritious peanuts. So, as you can see, there is a lineage.
So where does this new Milky Way bar fit in? It has the simplicity of a Three Musketeers with the glorious caramel of the Milky Way. It surely doesn't fit into the traditional candy bar lineage. For now, I will put it on par with the Three Musketeers since there are only two elements.
What's next, a Snickers Bar called "Simply Peanuts"?